Hasn't everything been said about SWOT? Well, actually, no. In this course we will introduce you to the Constructive SWOT which is a much more powerful and effective way to use this model. Using the Constructive SWOT analysis will help you examine, in real depth and with unprecedented rigour, how to build a solid and robust business strategy at corporate, division, SBU or even at team level. The model is in fact generic, so you can use it anywhere you need to think through the pros and cons of a proposed business decision.
On completion of this course, participants will have a greater understanding of:
- How Constructive SWOT can be used to full advantage in developing your business
- How to collect and screen information for inclusion in the SWOT analysis
- Building rigorous business development and business defence strategies
- Using Constructive SWOT as part of your company's strategy formulation process
Authored by: Harry Macdivitt BA, MSc, MBA, FCIM, FIBC, CMC
Harry is the co-owner and director of Axia Value Solutions, a consultancy company specialising in value based sales and marketing strategies. Harry has assisted a large number of organisations with their pricing and general business strategies including Nokia, BT, IBM, Lucent, Siemens, Philips, Boots and Michelin.
CPD Points: 1
CPD Duration (hours): 1
Access: 12 months from purchase date