It is often cited by business commentators and academic gurus that management, is steadily losing the ability to think and act truly strategically. Operational effectiveness (the pursuit of greater and greater economies and cost reductions) is being confused with strategic thought and action. This course takes an overview of what strategy and strategic planning should fundamentally consist of and how key strategic elements drive competitive success and a focused workforce.
By the end of this course, participants will obtain a greater understanding of:
- Recognising the traditional and more strategic future roles the accountant will play
- A route map for successful strategic reporting
- The elements of a winning, value and market based strategy
- Recognising the relevance and importance of Porters 'Five Forces' model.
Authored by: John McKenzie
John McKenzie has over 20 years' experience during which he has undertaken ABC/M implementation work at a range of companies including Halifax Plc, British Airways, Seeboard Electricity, London Electricity, British Gas, ADNOC (Abu Dhabi National Oil Company), Sharwoods, Vauxhall Motors, IBC Vehicles, MATAV(Hungarian Telecom), Glasgow City Council, Royal Sun Alliance, NatWest, and Unilever International. His book ABC/M to the Max was published in 2008
CPD Points: 1.5
CPD Duration (hours): 1.5
Access: 12 months from purchase date