Managing intangibles

Overview:

Business creates value by building strategic competitive advantage. In the modern knowledge based economy, investment in intangibles such as brands and innovation, builds and protects competitive advantage.

Reporting practice tends to better recognise tangible capital expenditure and is best suited to a manufacturing economy. Financial statements are ill suited to judge the health and value of a company in a more knowledge based economy.

This course will show how the finance function can change the fixation with financial statements and introduce robust financial management tools to help businesses to nurture intangible investments: building value and combatting risk.

Learning outcomes:

By the end of this course, participants will obtain a greater understanding of:

  • Appreciating the importance of intangible spend to a business
  • Describing the limitations of financial reporting treatments of intangibles
  • Starting using alternative approaches for valuing and managing intangibles
  • Appraising your own role in finance supporting intangible spend management.

Authored by: Roy Chambers

Roy Chambers is a finance professional with international senior commercial experience in a major plc and a background in finance training. Roy combines experience with development skills to improve business finance through better strategy, evaluation, decisions and leadership.

Roy consults for businesses in various sectors and his courses reflect hands-on knowledge of leading finance functions and managing strategy and planning and acquisition projects.

CPD Points: 1

CPD Duration (hours): 1

Access: 12 months from purchase date

Price (excludes VAT): £35.00